BIGGER really is BETTER!!!

Bigger is really better!
From the beginning of this year we have stumble upon a basic rule for impact which has nothing to do with simplicity. BIGGER IS BETTER!!! We have been working experimenting at different events and found that making really large visuals catches the attention of the participants and gets them talking about the content of an event (even from a great distance!). It is as clear and logical as crystal, but stepping out of your comfortzone to draw BIG was a step that w ehad not yet made. At a meeting organized at "de Baak" we encountered a piece of serendipity that lead to the natural creation of really BIG VISUALS! Realizing that the impact value grew exponentially we started to wonder if this way of BIG DRAWING might also help in looking for the bigger picture behind the realizations we make when we put 500 people together that talk about any future we all want to run towards...
One thing is clear... BIG gets your attention... if the image is then also simple and happends to be spot on... you have a killer way to get people into a mindset or get them out of it...). We are in the middle of the experience... our 2010 Product line will reveal the ripeness of this realization...