JAM at DDEA

On the 5th of November the "IO-sketch movement" found its beginning at the Delft Design and Engineering award (www.ddea.nl) which was organized by YES!DELFT and hosted in the new building of the faculty of Architecture in Delft. The goal of the event was to bring science and market together in one shared space, in which they could interact and possibly ignite shared initiatives. For more information check out the Delft Valorisation Centre

JAM was there to help an enthusiastic group of industrial design students to create live sketches of ideas, markets and the opportunities that lie between the scientist and the entrepreneur. The challenge for the students was to get some idea on how to handle the different information streams needed to explain (complex/beta) technological concepts and cross them with the different needs and interests of both users and producer.
During the whole event the IO-students interacted with the visitors, trying to pick up new ideas inspired by the demo's of the award-nominees. What was great to see was that they really saw the sketch process as a design problem... visually tackling the challenge of portraying the story of someone else. Great results which will be posted at a later date by YES!DELFT.

An event like this is good for a lot of things. But in the end it is mainly to share, communicate and network (in my humble oppinion). I met up with Cees de Bont who is the Dean of Industrial Design and it was great to hear the he has the same view on the use of sketches in almost any process. During his speech at the event he even pointed this out and gave extra attention to the sketchers to the right of the stage. In January we will talk some more (so to be continued...)


As an extra treat YES!Delft invited Theo Jansen to share his stories about creating new live forms as a kinetic sculptor.

This was a great day! Not only because there were a lot of cool new people to meet, but also with respect to the idea of using sketching as an essential design skill. Any engineer should be able to create a simple drawing of what they are working on, simply because people can then react to your ideas. The movement to reinstate the importance of SKETCHING in the engineering process has begun...

Check out the pictures of the day on: DDEA

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